WOMM must be viewed as a long-term strategy with constant repetition of the message or story. But at its core, referral marketing is intended as a proactive way to gain new customers. Word-of-Mouth Marketing: Tried and True. Referral marketing (and its many different types) is a segment of word-of-mouth marketing. Digital word-of-mouth marketing encapsulates a wider audience outside of mainstream social media channels, such as personal blogs and online discussion forums, review sites, and paid influencers. This is another difference between influencer marketing and word of mouth marketing. Word of mouth marketing definition. In general, influencer marketing tends to focus on short-term goals — a campaign — to promote a product (like a new movie). It’s common for word of mouth to occur naturally in the process of referring others. The consumer shares their experience with your products or services, and they share it with their family and friends. Word-of-mouth marketing is a key component to the growth of a small business. The three covert marketing exposed scenarios were based on prior covert marketing cases such Word of mouth marketing and user-generated content marketing are closely related. 64% of WOMMA survey respondents mostly or completely agree that word-of-mouth marketing is more effective than traditional marketing. When a customer experiences a product or a service, and recommends the product or the service to someone else, orally or via written communications, then that is known as Word of mouth marketing or WOM marketing or WOMM.. Word of mouth marketing can be both – good or bad. Word-of-mouth marketing … marketing strategy (word-of-mouth, traditional [overt] marketing, or covert marketing exposed). User-generated content is voluntarily created and shared by everyday consumers, while word of mouth is the organic sharing of information or opinions about a product, company, or brand, from one consumer to the other. It's often word-of-mouth marketing that keeps small businesses running in the early days of operation when there is little to no marketing budget.